solo Design Marketing for third parties and commercial undertakings

ATL Marketing Definition

'ATL Marketing' stands for 'Above The Line Marketing'. This kind of marketing is the kind of marketing that has a very broad reach and is largely untargeted. Think about a national TV campaign, where viewers across the nation see the same advert aired across the various networks.

This kind of marketing is mostly used for building brand awareness and goodwill. 

Kind of services : 

-  Media paying and planning. 

-  Create media plan with production services. 

-  Radio campaign. 

-  Outdoor media ( LED screen in street, malls and Universities – Mega com ……….). 

BTL Marketing Definition

'BTL Marketing' stands for 'Below The Line Marketing'. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, activation, sampling and promotion campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses.

This kind of marketing is best for conversions and direct response.

Kind of services : 

-  Promotions. 

-  Activations campaign. 

-  Sampling campaign. 

-  Roadshow campaign. 

-  Branding activities and productions. 

TTL Marketing Definition

'TTL Marketing' stands for 'Through The Line Marketing'. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. It might seem obvious, although not all marketing campaigns are like this - some are ATL only and some are BTL only (it would be much more common to see a BTL-only marketing campaign in practice though).

This kind of marketing delivers both a wide reach and a focus on conversions.

Kind of services :

-  Social media services. 

-  SMS services and website. 

-  All kind of Event with all management and logistic.